There are a lot of lightweight stone products in the market, so Fast-Stone needed to set itself apart. Rather than focus on the stone itself, which many different companies make competitors for, we focused on the feature that set it apart. That being that all it needed for installation was a screwdriver! I used italics to increase the sense of speed that it conveyed.
This two sided 4 color card could be printed on cardstock for use in display rooms, or printed on pads for take away sheets in the aisle with the product in stores. This sheet was meant to demonstrate just how fast Fast-Stone through a few ideas on the products usage, the short list of things needed for installation, and simple instructions.
I used colored areas to contain the large amount of content. Not only did it break the information into easy to understand chunks, it also mirrored the modular nature of the product itself. A solid product comparison chart is an easy visual way to explain the benefits over your competiton.